Pay per click (PPC), as a word in the digital marketing lexicon, simply describes the inventive placement of online adverts, via an auction process. It hands targeted online prospects, the opportunity to click on your advert, and be instantly transferred to your website where they can find more information about your offering.
When visitors click on your advert, you get charged an auction fee, based on the competition of keyword used, and your visitor is then redirected to a selected web page, also known as your landing page.
Unlike SEO, which is a longer process that requires a lot of work and patience to generate organic results, PPC proves far quicker in acquiring top page visibility on search engines. PPC is a far more controlled and concentrated process, which if executed accordingly, can yield an excellent return on investment (ROI). Our PPC services can infuse added value to the life of your PPC campaign, by ensuring its effective management, enabling you to meet your business objectives, within a specified time and budget.